An innovative Sunshine Coast Libraries campaign is being recognised as one of the world’s best, winning a Top 3 Award in the 2019 International Federation of Library Associations (IFLA) Marketing Award.
The coveted award recognises organisations that implement creative, results-oriented marketing projects and campaigns.
Sunshine Coast Council Libraries launched the 10 Story Seats campaign across the region in 2018, in an effort to embed literacy into outdoor areas that are traditionally used for play.
Each seat features pages from a well-known Australian children’s book and promotes the importance of early literacy development to families.
Sunshine Coast Mayor Mark Jamieson says the Top 3 Award is recognition of outside-the-box thinking that encourages learning through new opportunities that had previously not been considered.
“Our Sunshine Coast Libraries deliver some outstanding programs and services that provide alternative means to improve literacy and encourage life-long learning for all ages, so it is only fitting that their work is recognised at an international level,” Mayor Jamieson said.
“They continually push beyond the boundaries of traditional library services in how they engage with and support our communities, helping Council to achieve our vision to become Australia’s most sustainable region – healthy, smart, creative.
“The Story Seats are a bright and engaging addition to our parks and a positive way to reinforce the importance of early literacy skills into new and unexpected places.”
Community Portfolio Councillor Jenny McKay says the Story Seats encourage families to talk, read, sing and play together, and are an original and imaginative way to engage with people who may not traditionally visit the library.
“The 10 Seats, 10 Stories in 10 Parks marketing campaign underpinned the overall success of the project,” Cr McKay says.
“The Story Seat map helped people find and experience all 10 seats across the region and encouraged them to share their experience with us on social media, by checking in at the seats and tagging their posts using the #storyseat hashtag.
“Library events and activities held at the Story Seats completed the unique approach of taking library services and early literacy learning beyond the traditional library building,” Cr McKay said
It’s the second time Sunshine Coast Council Libraries have been in the Top 3 for the prestigious international Marketing Award.
In 2016, the Libraries Pop Up marketing campaign was also in the Top 3 and in 2017 the Libraries were in the Top 10 for their promotion of Library Lovers Day, Library and Information Week and Seniors Week.
The Story Seat project was also made possible through funding assistance provided under the State Government’s First 5 Forever program.
First 5 Forever is a universal family literacy program that aims to support strong language and literacy environments for children 0–5 years and their families.
Pick up a Story Seat map at your local library or find out more via the Library website.
Don’t forget to join the #storyseat conversation by following Sunshine Coast Libraries Facebook page.
Story Seats can be found across the region in the following parks:
- Pioneer Park, Landsborough
- Nelson Park, Alexandra Headland
- Power Memorial Park, Mudjimba
- Muller Park, Bli Bli
- Russell Family Park, Montville
- Kenilworth town park, Kenilworth
- Maroochy Lions Park, Maroochydore
- Shelly Beach Park, Shelly Beach
- Grahame Stewart Park, Currimundi
- Brightwater Community Lake Park, Brightwater