Fashion Festival

April 4, 2018

Who will be the face of the
11th annual
Sunshine Coast International Fashion Festival?


Celebrating its 11th year in October 2018, the Sunshine Coast International Fashion Festival is getting ready to select their face, or as they call it “Model Ambassador” for 2018.

“The role of Model Ambassador is complex because it is not just a pretty face. They need to be a mentor to other designers, be a spokesperson for the event, be part of the SCFF core team and importantly, have walked for the event in the past,” said Jacinta Richmond, Founder & Director.

The first step was a questionnaire. “This is where a lot of the models fall apart, they can’t handle the pressure of the questionnaire, so that narrows the field every year,” continued Jacinta.

The second step is on camera interviews. This year, the public are welcome to attend and watch through the glass windows. “There may just be a prize in it for anyone who can make an Ambassador applicant crack up laughing in front of the camera,” Jacinta shared.

The on camera interviews will be held on April 9,  2018 at The Sebel Pelican Waters at 6pm. The nominee’s will be interview in the private dining room, surrounded by glass windows – effectively putting them in a goldfish bowl.

So who will get the role?

Bati Chuol (Brisbane) SCFF 2017

Dane Paltman (Brisbane) SCFF 2016 & 2017
Ethan McFarland Forge (Saint Lucia Brisbane) SCFF 2017
Gian Densley (Tewantin, Sunshine Coast) SCFF 2016 & 2017
Herman Olufsen (Maroochydore, Sunshine Coast) SCFF 2017
Jaimee Searle (Armadale, Melbourne) SCFF 2016 & 2017
Kayla Pears (Toowong, Brisbane) SCFF 2012, 2016 & 2017
Maddy McKean (Coolum Beach, Sunshine Coast) SCFF 2017
Madison Lee Hadland (Currimundi, Sunshine Coast) SCFF 2017
Savannah Lee (Hope Island, Gold Cost) SCFF 2017
Taylor Ridley (Sippy downs, Sunshine Coast) SCFF 2011, 2012, 2013, 2014, 2015, 2016, 2017

The successful applicant will not only be Ambassador but will have their image seen globally as representative of the brand.
Sunshine Coast International Fashion Festival 2018 – Curated

Model Ambassador Interviews, The Sebel Pelican Waters. 09/04/2018 6pm

For additional images, to interview applicants, for additional information or to attend interviews please contact

Tel: 0409 143 041

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